Photo from evsimon.com · Book your wedding
A professional promotional video for a hotel or rural guesthouse costs, as a guide, from around 1,500 euros to more than 30,000. VAT is not normally included, so always ask. What does it include? A clear idea and a simple script. A day of filming at the property itself: the bedrooms, breakfast, the garden, the village around it. Then come the editing, the music and the sound. If the setting calls for it, drone shots as well. A typical example is a presentation video of around 2 minutes, filmed in a single day on the premises.
Why the price varies so much
Why is there such a gap between one figure and the other? It depends on what you are going to use it for. At the lower end are quick, simple videos. They work for social media, but not for presenting your property to an important client. There, they can convey exactly the opposite of what you want to say. In the middle range is what is most common for a hotel: the launch of the season, or the video that will circulate for months as your calling card. Right at the top are the big campaigns. These are highly polished brand pieces, more cinema than advert. They are commissioned mainly by hotel chains or premium brands that want to make themselves known across the whole country.
Photo from evsimon.com · Book your wedding
Who makes the video
Who makes it also changes things a great deal. That explains a large part of the difference between quotes. One person on their own with a camera is not the same as a team that takes care of the idea, the filming and the editing.
What you need to say
That is why the useful question is not how much a video costs. It is a different one: what you need to say, and with how much weight. A video like this is easy to share. If you upload it to YouTube and link to your website, whoever watches it can go straight to booking. But first they have to like it. A rural guesthouse in Asturias with five bedrooms only needs a piece that shows the place and its calm well. A large hotel that wants to reach the whole of Spain needs something with more work behind it.
Photo from evsimon.com · Book your wedding
Before asking for a quote
Before asking for a quote, note down three things. Who you want to reach. Where the video will be seen: your website, YouTube, Instagram or a trade fair. And what your property has that the one next door does not. With that to hand, compare quotes point by point: filming days, editing, music, drone and VAT. If you are in Gijón or anywhere in Asturias and would like to talk it over, Evan & Natalia Simon do photography and video for brands, businesses and some weddings. A relaxed conversation about your accommodation is a good place to start.
Links
More useful links: sede.agenciatributaria.gob.es.
