A simple presentation video for a local business, made for the website or social media, usually costs between €1,500 and €4,000. That is the published benchmark for Spain, and it also works as a starting point in Asturias, whether for a shop in Gijón, a restaurant in Oviedo or a workshop in a small municipality. If the video runs to one or two minutes and has a professional finish, general benchmarks for Spain put it between €3,000 and €10,000. When it involves a creative script, actors or animation, it tends to range between €5,000 and €15,000. There are more basic services that start considerably lower, with ranges of €350 to €998. They almost never include VAT, so it is worth adding it on. Before looking at figures, there is one question that helps a great deal. What is the video for? A piece for the website's home page does not cost the same as a clip for Instagram. Depending on what is expected of the video, the same price can seem fair or excessive.
What makes the price go up or down
The price goes up or down mainly because of the filming. A morning's shoot with a single person behind the camera does not cost the same as two days with a crew, actors and several locations. Every extra day of filming shows up in the budget. So does every new location, because the crew has to travel, set up and pack down all over again. If actors or extras appear in the video, the cost rises. The same happens when a professional voice narrates the video or when animation is added. Length matters, though less than it might seem. A 90-second video can end up costing more than a five-minute one if it needs more days of filming, actors or animation. It also works the other way round: lengthening a video by a few minutes using the same footage barely changes the price. Creativity is another factor. If the business leaves the idea and the script in the hands of whoever makes the video, the workload grows and the budget reflects it. Tight deadlines push the figure up, because they force everything else to be reorganised. Unlimited rounds of changes push it up too, since each round means hours of editing. What brings the cost down is the opposite. If the video is filmed in a single day, on the business's own premises and with the people who work there, the cost drops considerably. A typical example is a video of around two minutes filmed in one day at the client's premises. To compare quotes, it helps to ask for each item to be listed separately: filming, editing, voiceover, music and the number of changes included. That way you can see what each figure pays for.
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The next step
The next step is simple. Just write down on a sheet of paper what the video is for, where it will be seen and what material you already have, such as photos, old videos or a logo. With that, any quote is easier to understand and can be compared calmly. Evan & Natalia Simon work in photography and video in Gijón and throughout Asturias, for brands, companies and a few weddings they choose carefully. A chat with them about that sheet of paper is a good way to start, with no obligation. Do you already know what you want to say about your business? Then all that is left is to put it into words.
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Links
More useful links: administracion.gob.es, sede.agenciatributaria.gob.es.
