Product photography for a food business in Asturias is mainly about three things: light, plating and composition. Before any of that comes a less visible piece of work, which is looking at the business as a whole. What is produced, where, how it reaches the customer and where the photos will end up. Once all that is clear, the images are prepared for the website, social media, a digital menu or a communications campaign.
Light, plating and composition
Each of those three words has a very specific meaning. Light decides whether the rind of a cheese looks dry or soft, or whether cider sparkles in the glass or looks flat. Plating is the way the food is arranged: how much is served, on which plate and what is placed beside it. Composition is the framing, what goes into the photo and what is left out so that nothing distracts from the product.
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The case of Granja La Amistad
The case of Granja La Amistad shows this with something as simple as an egg. The product photo session focused on bringing out the quality, authenticity and natural origin of their free-range eggs. Today those photos appear across different parts of their website, above all in the «Venta de huevos» (egg sales) section. There they sit alongside the text that explains the product, and they all share the same visual style. Anyone moving from one page to another immediately recognises that they are dealing with the same farm.
Catalogues, online sales and advertising
The same work then serves for company catalogues, online sales or advertising. The size changes, the crop changes, and sometimes a tighter or a wider shot is needed. The underlying idea stays the same: that whoever is looking understands what they are buying and where it comes from. That is why product photography and video work best when they are planned from the outset for the specific business, whether it is a cheese maker in Asturias, a cider house in Gijón or a small farm selling direct.
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How to get started
The most useful thing to do now is to gather what already exists. A few photos taken on your phone, the website if there is one and a short list of your best-selling products. With that in front of you, it becomes much easier to explain what you want to show and where each image will be used. After that, simply write to Evan & Natalia Simon, in Asturias, and tell them what the business is like, with no rush and nothing decided yet. In that first conversation you can calmly see whether photography and video fit what that Asturian product needs.
