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Which photos to take at a company social event to use later on social media and on the website
The short answer
To use the photos from a company social event on social media and on the website afterwards, you need four types of image. The first is the guests arriving. The second, people chatting with one another. The third, the moments in front of an audience, such as a speech, a toast or an awards ceremony. The fourth, group photos and candid portraits in a spot set up for the purpose, such as a photocall. On top of that come a few photos of the space and the details before anyone walks in, because they later serve as backgrounds on the website. Natural faces work better than poses. That is why it helps if whoever takes the photos moves discreetly among the guests and does not break the rhythm of the party. Before starting, you need to be clear about which photos will be published on the same day and which can wait. And guests must be told that photos will be taken.
Photo from evsimon.com · Book your event
What a company social event is
A company social event is a gathering organised by a company where work is not the focus of the day. It might be an end-of-year dinner, a charity gala, a product launch party or a day with clients and partners. It serves to strengthen the team, look after client relationships and make the brand known. There is less of a programme than at a conference and more conversation, and that changes the photos. What matters most here is the people: who greets whom, the laughter at the toast, the team together at the end of the night. Those photos have two different destinations. Social media calls for speed, and a quick selection can be used in posts, in press notes, in a round-up of the first day or in an internal email. The website calls for fewer photos, chosen carefully, that will still be useful for months. Receiving the full set of photos several days later is not the same as having edited photos while the event is still under way. If the company wants both, it needs to say so before the event, because the way of working changes. Light matters too. A well-lit space makes the work much easier, and it helps to send photos of the venue or details about the lighting in advance, especially if the event takes up several rooms. It is also a good idea to choose a couple of corners for the group photos beforehand. And before photographing anyone, you need their consent.
Photo from evsimon.com · Book your event
The next step
Already have a date and a venue? The next step is simple. Just note down on a sheet which moments of the evening cannot be missed, which photos you want to publish that same day and which will be kept for the website. Then add a few photos of the space and a note on what the light is like in each room. With that, the conversation with whoever is going to take the photos is short and clear. For events in Gijón or anywhere in Asturias, that sheet can be sent to Evan & Natalia Simon to talk calmly about the date, the venue and the story you want to tell afterwards.
Links
More useful links: portal-cec.consumo.gob.es, boe.es.
